IBM announced it has signed a five-year business transformation deal with UTV Software Communications Limited, Indiaâ€™s first integrated global media and entertainment company.
IBM will help UTV transform its business processes to provide customers with the highest quality content and services as it continues its rapid rate of expansion.
Under this agreement UTV will work with IBM to sharpen its focus within the organization on its core media business. Acting as the change catalyst to UTV, IBM will be implementing various business transformation initiatives over the next few years.
'At UTV, our focus is on setting trends and not following the same. The market here is growing at a rapid pace and customers are increasingly becoming demanding, making it imperative for us to offer fresh delivery platforms and content diversity enabled by technology. Teaming with IBM not only brings domain expertise but foresight that could potentially be a game-changer in the industry,â€™ in a statement UTV Software Communications Chief Financial Officer Rajeev Wagle said.
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