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With an aim to increase consumer spending, Kishore Biyani-led Future TV has entered into a marketing tie-up with TAG Media Network that will have an in-store television presence at over 500 retail outlets across India. The two networks—Future Media India Ltd (which runs Future TV) and TAG—will have a presence at over 556-stores across Big Bazaar, Spencers, more., Pantaloon, Central, and Home Store locations, a press release said. “Digital TV in retail stores is a medium that is best suited for last inch conversion for brands—the distance between a brands spend and consumers spends are minimum here,” Future Group president, Customer Strategy, Sandip Tarkas, said. TAG will be responsible for marketing the combined network.

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