BAJAJ ELECTRICALS TIES UP WITH ITALY\'S NARDI

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Lighting products and appliances maker Bajaj Electricals has announced an alliance with Italy's Nardi Elettrodomestici to sell the latter's range of premium gas appliances in India. "We are aiming for a 25% market share in the top-end segment in a span of three to five years," executive director R Ramakrishnan said. To be sold under the Bajaj Nardi range, these stoves retail at upwards of Rs 10,000.Bajaj entered the gas stove segment recently and sold 75,000 units last year and expects to double that this year on the strength of its alliance with Nardi.

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