Soaps to software giant Wipro got a breather, with a Hyderabad Court restraining Godrej from advertising its soap Godrej No 1. Wipro Consumer Care had filed a petition in a civil court in Hyderabad, challenging an advertisement by Godrej on the grounds that it was â€˜unfair, unethical, incorrect, misleadingâ€™. The ad had directly compared Godrej No 1 to Santoor soap (from Wipro's stable). The court accepted Wipro's plea and has passed an interim injunction order, restraining Godrej from advertising their product in â€œany manner disparaging, denigrating and defaming the petitionerâ€™s product Santoor either directly or indirectly including analysis, comparisons, etcâ€. Santoor is Andhra Pradesh's largest soap brand with 25% market share. Officials of Godrej were unavailable for comment.
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