Inventus Capital Partners and Ojas Ventures have invested $3.5 million in Cbazaar.com, an e-commerce company run by Fashionista Retail Pvt. Ltd. and is focused on selling Indian ethnic wear domestically and across 54 countries. The company's first round of fund raising which will be primarily used for technology upgradation (Rs. 3-4 crore) and for marketing in India and overseas. It will also use the funds to expand into new product categories such as fashion jewelry, ethnic footwear, fusion wear and kidswear.
India has grown to be a highly regarded destination for international trade in recent years, and the pandemic has only caused greater interest in India in this aspect. According to figu More
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