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THE Calcutta High Court has restrained Hindustan Unilever Ltd (HUL) from beaming a controversial detergent ad with immediate effect. Justice Nadira Patherya passed an order restraining HUL from telecasting its detergent advertisement that was seemingly mocking Procter & Gamble’s detergent Tide Naturals.

   Justice Patherya directed that telecast of the HUL advertisement be stopped on and from March 8. P&G senior advocate SK Kapur had contended that ad was ‘a clear case of disparagement’ and that it mocked the P&G product while showing its own. The judge agreed that no manufacturer is permitted to promote its product by labelling its competitor’s as bad.

   Prior thereto, HUL had moved Chennai High Court and obtained an ex-parte order directing P&G to specify a disclaimer in its packet of Tide Naturals which was vacated after P&G made an application for the same. Taking cue from the same, HUL contended in the Calcutta High Court that by filing a vacating application, P&G had submitted to the jurisdiction of Chennai High Court and the suit in Calcutta High Court cannot be proceeded with.

   In its affidavit, HUL had contended that it had obtained laboratory reports which proved the superior whiteness of Rin.

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