BHARTI TELETECH-LOGITECH DEAL

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Bharti Teletech, which manufactures and distributes telecom products in India, has entered into a strategic distribution alliance with digital lifestyle products maker Logitech to distribute its products in the country. As per the agreement, Bharti Teletech will sell and distribute a range of Logitech products, targeted towards enterprise customers. Bharti would distribute Logitech's range of mice, keyboards, webcams, speakers and headsets through its network. The products, which will be exclusively available to the customers of Bharti Teletech will be marketed in the Indian retail market through its network of over 100 institutional distributors across 35 cities and towns, the company said in a statement. Bharti Teletech has similar alliances with global majors like Motorola, Polycom, Casio, Sanyo, Apple and Transcend. The company is in talks with other leading technology companies for more such distribution alliances.

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