RIL KING OF BRANDS AT $6.8 BILLION

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INDIA’S trillion-dollar plus stock markets boast of 20 companies with brand value of over a billion dollars, up from 16 at the end of 2006. There are now a dozen Bombay Stock Exchange-listed companies with brand value over $2 billion (vis-à-vis nine last year) and half-a-dozen with over $3 billion (up from four last year). Raise the cut-off to $6 billion, and it’s a club of one—India’s biggest privatesector company, Reliance Industries––with an end-2007 brand value of $6.81 billion (Rs 26,801 crore), up from $5.8 billion in end-2006.

Using the relief-from-royalty method of brand valuation––which assumes that a company does not own its brand and needs to license it from a third party––leading global brand valuation firm London-headquartered Brand Finance’s India’s Top 50 Most Valuable (Company) Brands 2008 (BF Top 50), studied only BSElisted, consumer-facing corporate brands (and not holdings companies, such as Hindustan Unilever, which own a portfolio of branded businesses) to arrive at the BF Top 50 list.

At first glance, the BF Top 50 study doesn’t show any dramatic shift from last year’s line-up. The top brands are evenly spread across sectors pretty much like last year, reiterating the fact that brands can create significant value even outside the traditional consumer goods sector. As many as nine of last year’s top 10 brands have maintained their place in the roster, albeit with a minor reshuffle in positions.

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