POKARNA TIES UP WITH HUGO BOSS TICINO

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Hyderabad-based Pokarna has partnered with Hugo Boss Ticino SA, a strategic business unit of Hugo Boss Group. As part of this collaboration, Pokarna will manufacture high-end premium shirts for Hugo Boss Ticino. “There is great potential to optimise synergies of both companies which would help rapid growth of our apparel business,” said Pokarna CMD Gautam Chand Jain in a release. According to Jan Hilger of Hugo Boss, the company was scanning this opportunity for sometime. They met Pokaran officials over three years ago.

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