AS PART of the growth strategy for its nutraceuticals business, EID
Parry has acquired a 48% strategic stake in US-based Valensa
International. The Murugappa group company, which was engaged in
discussions with Valensa for the last six months, paid $9 million.
For Valensa, it would be backward integration, EID Parry president
(bio, nutraceuticals and corporate affairs) D Kumaraswamy said.
Headquartered in Eustis (Florida), Valensa International is a leading
science-based developer, formulator and provider of high quality
naturally-sourced products for the nutritional supplements and
functional foods industry. Their products are offered by using
supercritical CO 2 extraction process. With product conceptualisation
skills and patent protected product formulations, The US-based company
is considered a key player in the global Astaxanthin market.
Investing in Valensa would benefit EID Parry’s nutraceuticals business
by having access to science-based product patents, extraction
technology and market access to the US and European Union countries.
It would jointly manage Valensa with the existing promoters and
professionals. The company’s manufacturing and research facilities
would support the USbased company’s operations, according to a company
release.
EID Parry is a leading manufacturer and exporter of certified organic
Spirulina and carotenoids like Natural Beta carotene, Astaxanthin and
Tomato Lycopene. The company is a global leader in microalgal
technology and has commercialised 3 major microalgae sources of
nutraceuticals—Spirulina, Dunaliella salina (Source of Natural Beta
carotene) and Haematococcus pluvialis (Source of Astaxanthin).
The business has drawn out plans to become a dominant player in the
global Carotenoids market, which has wide application in the dietary
supplement, functional food and beverage sectors. The business would
leverage on its microalgal expertise and would explore partnership and
alliances to meet this objective.
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