Reliance Retail has clinched an exclusive marketing and distribution
deal with Apple Inc—the $19.3-billion iconic maker of iPods and Mac
computers—for standalone outlets. This is Reliance Retail’s first
exclusive alliance with an international brand. The first store, to be
called iStore by Reliance Digital, will come up by October-end in
Bangalore.
This is the first time that Apple is partnering a big corporate house
for distribution anywhere in the world. The iStores would be standalone
showrooms selling Apple products ranging from Macintosh computers to
iPods and later, after its India launch, its latest cult
offering—iPhone.
The Bangalore store, which is to open just ahead of Diwali, will be
spread over 2,000 sq ft. It is currently under construction. Globally,
Apple stores are not mere retail stores, they also feature a theatre
for presentations and workshops, a studio for training with Apple
products, and a Genius Bar for technical support and repair. These
outlets also offer free workshops to the public.
Mukesh Ambani-controlled Reliance Retail plans to open 10 iStores by
the year-end. Apple would invest in market development, said sources.
Confirming the deal, a company executive said the partnership will
benefit both parties. While the deal would give Apple immediate
presence and scale, it offers Reliance Digital mileage as the “stores
would be co-branded”. Reliance Digital, the consumer electronics chain
of the retail venture, has so far only one store, which opened earlier
this year in the NCR.
Apple currently has a few resellers in India but no company-owned
store. It sells products worldwide through its online stores, retail
shops, direct sales force and third-party wholesalers, resellers and
value-added resellers.
Supreme Court: Death Penalty awarded to Convicts in Nirbhaya Gangrape Case
Supreme Court : The alimony amount must be befitting the status of the parties
The Union Budget of 2021-22 which is also the first budget of the new decade is an historic one due to multiple reasons. It comes at a time when the country is still battling the un More
Helplinelaw can set up your session with quality and experienced lawyers to discuss and resolve your legal matters. You can avail consultation in form of sending questions, phone call or webchat discussion More