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INDIA BUSINESS WORLD - OCTOBER 2004
THE MONTH THAT WAS

PEPSI AD 'GLORIFYING' CHILD LABOUR OFF AIR

Just when the cola giants were thinking they had survived the pesticide controversy, Pepsi has landed in another soup.

This time it involves an issue that the US government has been using for imposing bans on Indian exports. The recent commercial of Pepsi, which shows a boy taking Pepsi bottles to cricketers on the ground, has come under the scanner of child labour activists.

The Andhra Pradesh High Court has issued an order banning the television ad on a public interest litigation (PIL) filed by an activist.

The court has said no advertisement should be televised "depicting or glorifying child labour, until further orders

 

 


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