INDIA BUSINESS WORLD SEPTEMBER (16^th - 30^th) 2007
The Month that was ...

FRENCH ADVERTISING MAJOR PUBLICIS GROUP ACQUIRES INDIA'S CAPITAL ADVERTISING

French advertising major Publicis Groupe has acquired India's Capital Advertising for an undisclosed amount as part of its plans to strengthen presence in the world's second-fastest growing economy. "We have taken a majority stake in Capital Advertising as we are passionate about increasing exposure to fast growing markets and fast growing categories," said Publicis Worldwide CEO Richard Pinder. He said the acquisition of Capital Advertising fits the company's global strategy. After the acquisition, Capital will continue to operate autonomously but will be aligned with Asia operations of the Publicis worldwide network.