PARAKH
FOODS CALLS OFF JOINT VENTURE WITH CARGILL
It's been an exceptionally
short marriage. Parakh Foods is exiting its joint venture
with Cargill India less than a year after the two players
got together to sell branded cooking oil. This was the first
JV between an MNC and a domestic major in India's Rs 5,000-crore
branded cooking oil industry, and, therefore, had become something
of a test case.
Pune-based Parakh Foods will be selling its 49% stake to Cargill
India, which will now have complete ownership of two leading
retail brands, Nature Fresh and Gemini, besides four edible
oil refineries. This makes it the single-largest company in
the domestic edible oils industry, with the capacity to make
five million pouches daily.
Mr Prakash H Parakh,
who was managing director of the joint venture company, has
put in his papers. According to sources close to the deal,
the Indian partner decided to exit because of irreconcilable
differences between the two parties in their management objectives,
market strategy and operational styles.
"Indian companies
are typically cost conscious, and being close to the ground,
have a short-term view of the market. Foreign companies don't
always share that perception. If there is no synchronisation
between the mind and body, it is time to take remedial action,''
they added.
Cargill and Parakh Foods had come together because the MNC
had sizeable financial and trading advantages in the import
of edible oils while Parakh had built a formidable marketing
and distribution network for its brand Gemini, especially
in southern India.
Cargill's own brand, Nature Fresh, was unable to make sufficient
inroads into India to sell the quantity of oil produced daily
in its port-based refineries.
The JV had brought together four edible refineries based in
Paradeep, Kandla and Pune, owned by the two partners. Cargill
Mauritius, the parent company of Cargill India, had bought
105,060 equity shares of Rs 100 each of Parakh Foods and 25,500
equity shares of Rs 10 of Global Fats and Oils, which were
held largely by the Parakh family.