RELIANCE
BUYS GERMAN POLYESTER FIRM TREVIRA FOR RS 440 CR
Reliance Industries,
announced that it had acquired Trevira, a polyester company
in Germany, for around Rs 440 crore (E80m), taking it closer
to the position of the world's largest polyester maker.
RIL, which is acquiring
an overseas manufacturing facility for the first time in its
history, has bought the majority stake in Trevira from Deutsche
Bank.
Trevira, which
was part of pharmaceutical major Hoechst, is a well-known
polyester brand in Europe. It was spun off into an independent
business unit in 1998. Since then Deutsche Bank has been the
single largest shareholder in Trevira.
The Trevira acquisition
along with other planned capacity addition by RIL will take
its polyester capacity to 1.8m tonnes per annum (tpa), ahead
of Taiwan-based Nan-ya which is the largest polyester producer
in the world with a capacity of 1m tpa. RIL, which started
with a 10,000-tpa polyester plant at Patalganga, now has a
capacity of 8.9 lakh (0.89m) tpa.
Trevira, which
is headquartered in Frankfurt, has a manufacturing capacity
of 130,000 tpa (polyester staple fibres and filament yarns)
spread over four locations in Europe - Bobingen and Guben
(Germany), Silkeborg (Denmark) and Quevaucamps (Belgium).
The company had a turnover of E316m in '03 and has 1,900 employees.
After scouting
around for a overseas polyester manufacturing facility abroad
for quite some time, RIL clinched the Trevira deal late on
Wednesday night.
The company had
been in discussions with Trevira's management for the last
four months.
Nikhil Meswani,
the director in charge of polyester business, and Subodh Sapra,
head of polyester business, were part of the negotiating team.
Mr Sapra, said: "The acquisition will help Trevira and
Reliance to serve all customers in Europe and other world
markets with polyester products and even better supply chain
services".
Trevira's acquisition
is significant for RIL on many fronts. First, it gives RIL
access to the highly-competitive European market where the
Trevira brand is the market leader in certain categories.
Trevira makes specialised value-added products which find
applications in automotive and home textiles sectors. It is
a technology leader in special sectors, such as fibres for
flame retardant fabrics or semi-technical textiles. Though
RIL is present in the European market, it mainly operates
out of its business office in Turkey.
Second, Trevira
has a large R&D centre and possesses many patents and
technologies. Trevira's knowledge base will complement RIL's
existing R&D facility.
Two English chemists,
John R Whinfield and James T Dickson, were the brains behind
Trevira, when it began operations in 1956. Production of the
first polyester filaments under the Trevira name commenced
in Bobingen in the German state of Bavaria. As the first trademark
for man-made fibres, Trevira became a generic name for the
new fibres and the textiles made from them. Hoechst hived
off its special fibres and filaments yarn division to form
Trevira in 1998 as part of a restructuring plan.
RIL now plans to
market the Trevira brand through its outlets in India. The
company is planning to build additional capacity of half-a-million
tonnes per annum. It is also planning to set up a polyester
staple plant at Hazira with a capacity of 240,000 tpa and
a 216,000-tpa polyester filament yarn plant at Hazira. Another
PFY plant with a capacity of 94,000 tpa is being built in
Patalganga.