INDIA BUSINESS WORLD - March 1^st - March 15^th - 2008

PYRAMID SAIMIRA IN TIE-UP WITH SPIZE TV

Pyramid Saimira Entertainment (PSEL), a TV content production company, has entered into a partnership with UK-based Spize TV, a direct-to-home platform, to facilitate content agglomeration and new channel services on Spize TV, the company said in a press release. Pyramid Saimira Group MD PS Saminathan said: "The partnership with Spize TV is crucial in terms of our global entertainment strategy. With this venture, we will gain access into more new territories. It also sets us well on our way towards expansion in Europe." Spize TV is a pan-Europe DTH TV platform that offers Asian content to viewers in Europe. It is available on the EuroBird-9 (EB9) satellite that allows viewers to watch about 500 free-to-air channels on the HotBird satellite through a dual-LNB upgrade. The HotBird platform is available to over 130 million households in North Africa and the Middle East, central and eastern Europe, and western Europe.